ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES IN PORT HARCOURT
Background to the Study Business environment throws dynamic challenges in the form of ever-growing competition. Product and brand…
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BRAND IDENTITY AND MARKETING PERFORMANCE EMPIRICAL EVIDENCE FROM QUOTED COMMERCIAL BANKS IN NIGERIA
Background of the Study Sheldon, (2002) defined a banking business as to receive money from customers and to…
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS
Background of the Study Every organization must recognize that the success of any manufactured product or service rendered…
DESIGN AND IMPLEMENTATION OF PATIENT MANAGEMENT SYSTEM
DESIGN AND IMPLEMENTATION OF PATIENT MANAGEMENT SYSTEM CHAPTER ONE 1.0 INTRODUCTION Generally, computer has played an…
THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY
Background of the Study The role of customers in services is always emphasized in the marketing literature, especially…
Design and implementation of student result notification system
Design and implementation of student result notification system CHAPTER ONEINTRODUCTION 1.1 BACKGROUND OF THE STUDYToday, the world is…
BRAND EQUITY AND MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT
Background of the Study Today, company′s real value lies outside the business itself, in the minds of potential…
CORPORATE REPUTATION AND MARKETING PERFORMANCE OF THE ALCOHOLIC BEVERAGE INDUSTRY IN PORT HARCOURT
Background of the Study Reputation is seen by many commentators as an important asset which could be used…
Design and implementation of wireless data handling management system
Design and implementation of wireless data handling management system CHAPTER ONE INTRODUCTION 1.1 Background Of The Study For…
THE EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
Background of the study Marketing is an integral part of any organization. This would help increase customer base…