STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS
Concept of Marketing StrategiesA marketing strategy is a method by which a firm attempts to reach its target…
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RECAPITALIZATION POLICY AND THE BANKS PERFORMANCE IN NIGERIA (1985 – 2010)
RECAPITALIZATION POLICY AND THE BANKS PERFORMANCE IN NIGERIA (1985 – 2010) ABSTRACT The objective of this study is…
THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
According to Peter Druker (1986) he said that the aim of aim of marketing information system (MIS) is…
Poverty And Unemployment In Nigeria Causes Effects And Remedies
Poverty And Unemployment In Nigeria Causes Effects And Remedies ABSTRACT This study is an econometric method of research…
IMPACT OF ICT USAGE ON THE STUDENT ACADEMIC PERFORMANCE
IMPACT OF ICT USAGE ON THE STUDENT ACADEMIC PERFORMANCE ABSTRACT This study was intended to evaluate the effect…
THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA
ABSTRACT The study based on public relation and it’s impact in the banking industry (a case study of…
NEW PRODUCT DEVELOPMENT AND IT’S IMPACT ON PRODUCTIVITY IN THE BANKING INDUSTRY OF NIGERIA
Banking Industry has to be good at developing new products. It must also manage them in the face…
MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
A sales organization could be defined as any one organization which consists of a group of people brought…
EFFECT OF COMPUTER USAGE ON ACADEMIC PERFORMANCE OF STUDENTS
EFFECT OF COMPUTER USAGE ON ACADEMIC PERFORMANCE OF STUDENTS ABSTRACT This study was intended to evaluate the effect…
IMPACT OF PRODUCT QUALITY ON SALES VOLUME IN NIGERIA BOTTLING COMPANY
TABLE OF CONTENTS Title    DeclarationApproval pageDedication Acknowledgement     Abstract Table of contents CHAPTER ONE: Introduction Background of the study Statement of Problem Objectives of…