EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS
ABSTRACT The research work titled “The effect of advertising on consumer preference patterns for malt drinks (a comparative…
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EFFECT OF GLOBALIZATION ON INDUSTRY IN NIGERIA
ABSTRACT This research was carried out to primarily find out the effect of Globalization on service industry. It…
MARKETING PROBLEMS OF HOTEL AND CATERING ESTABLISHMENT
ABSTRACT This project work was on the marketing problems of hotel and catering establishment in Enugu state. A…
EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA COLA BRAND OF SOFT DRINKS
ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban.The coca-cola soft drinks…
NEED FOR STAFF TRAINING AND DEVELOPMENT
ABSTRACT Human resources in very important in any economy and as such, manager of these resources need to…
PLACE OF MARKETING IN THE SERVICE INDUSTRIES
ABSTRACT The major issue in this research work is the place of marketing in the service industries. Marketing is…
PROBLEMS AND PROSPECTS OF MARKETING PETROLEUM PRODUCTS IN NIGERIA
ABSTRACT The study on the problems and prospects of marketing petroleum products in Nigeria seeks to find out…
PRACTICE OF CORPORATE SOCIAL RESPONSIBILITIES IN THE BREWERY INDUSTRY
ABSTRACT The research is on the practices of corporate social responsibilities in the Brewery industry. (A case study…
ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIA PRODUCTS
ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra.The problems involved…
ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE
CHAPTER ONE INTRODUCTIONBACKGROUND TO THE STUDYWe all believe in communication we also say that any management which endorses…