THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY
ABSTRACT This study examines the effect of organizational culture on employee performance and organizational productivity. Five hypotheses were…
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MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES
CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND TO THE STUDYTo stay in business entails continuous business transaction between a company…
THE IMPACT OF SALES PROMOTION ON CUSTOMER’S LOYALTY IN THE NIGERIAN TELECOMMUNICATION INDUSTRY
CHAPTER ONE 1.0 INTRODUCTION1.1 BACKGROUND OF THE STUDYEvery firm aims to make profit. It is generally agreed…
THE EFFECT OF ADVERTISING ON CONSUMER’S ACCEPTABILITY OF NEW PRODUCT
CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDY Nearly everyone in the modern world is influenced to some degree by…
BUILDING RELATIONSHIP MARKETING THROUGH ONLINE MARKETING COMMUNICATION: A SURVEY OF RETAIL STORES
CHAPTER ONEINTRODUCTION BACKGROUND OF THE STUDY For several years, a revolution in marketing communication has been developing, that…
DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE: AN EMPIRICAL STUDY OF PHARMACEUTICAL FIRMS
CHAPTER ONE INTRODUCTION1.1 BACKGROUND OF THE STUDYAs the economy advances, there is a narrowing of gap between producers…
THE IMPACT OF SOCIAL MEDIA ON CONSUMER’S BUYING BEHAVIOUR OF TOYOTA BRAND OF VEHICLES
ABSTRACT The research work; the impact of social media on cosumer buying behaviour of Toyota brand of vehicles…
ASSESSING THE LEVERAGING EFFECT OF E-MARKETING ON PERFORMANCE OF COMMERCIAL BANKS
CHAPTER ONE 1.1 … 1.2 STATEMENT OF PROBLEM Marketing is about identifying and meeting human needs profitably…
EFFECTS OF PRODUCT QUALITY ON STUDENT CHOICE OF PEAK MILK PRODUCT (SACHET)
CHAPTER ONE 1.1 … 1.2. STATEMENT OF THE PROBLEMS There are many competitive industries in the market producing similar…
IMPACT OF CORPORATE GOVERNANCE ON BANKS MARKET VALUE IN NIGERIA
CHAPTER ONE 1.1… 1.2 Statement of the Problem There is no gainsaying that the present economy deserves a…