A SURVEY RESEARCH ON THE VIEWERSHIP OF SILVERBIRD (STV) STATION BY THE POPULACE
ABSTRACT Silverbird television was established in 1980 by Ben Murray-Bruce (Chairman) and his major aim was to provide…
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AN ASSESSMENT OF AUDIENCE PERCEPTION OF COMMERCIAL BREAK
ABSTRACT Effective advertising requires an understanding of the target audience and their relationship with the brand. However, advertisements…
AN EVALUATION OF RADIO PROGRAMMES AS A TOOL FOR EMPOWERING NURSING MOTHERS IN THE FIGHT AGAINST INFANT MORTALITY
ABSTRACT This study is an attempt to shed light on the role of radio programmes as a tool…
ASSESSMENT OF GROUP COMMUNICATION CAMPAIGN ON MIDWIFE SERVICE SCHEME AGAINST CHILD DELIVERY AT HOME
ABSTRACT Nigeria ranks among the nations with the highest mortality rates in the world going by the cur-rent…
ASSESSMENT OF NEWSPAPER READERSHIP AMONG ADOLESCENCE
ABSTRACT In the early 1990’s, newspaper communication technologies was introduced to the public as online newspaper (Peter & Valkenburg,…
ATTITUDE OF FEMALE MASS COMMUNICATION STUDENT TOWARD JOURNALISM AS A CAREER
ABSTRACT There is an increasing number of female journalism students in training institutions in Europe and Asia and…
AUDIENCE PERCEPTION OF OBSTRUCTIVE ADVERTISEMENT IN SUPER STORY
ABSTRACT Television advertising has traditionally been purchased on the basis of programme audience measures. These metrics are used…
AUDIENCE PERCEPTION OF THE INFLUENCE OF AFRICAN COMMUNICATION CHANNEL IN DISSEMINATION OF DEVELOPMENT MESSAGES TO RURAL RESIDENTS
ABSTRACT The role of traditional media communication have been very significant in rural development since the turn of this…
AUDIENCE PERCEPTION OF THE ROLE OF SPORT JOURNALISM IN SPORT DEVELOPMENT IN NIGERIA
ABSTRACT If there is anything that has given Nigeria the brightest positive image in the eyes of the international…
AUDIENCE PERCEPTION OF THE ROLE OF WOMEN IN ADVERTISEMENTS
ABSTRACT Ever since the first appearance of cartoon in newspaper, it has remained one of the most integral…