THE LEXICO-SEMANTIC FEATURES OF NIGERIAN ENGLISH IN NEWSPAPERS
ABSTRACT The study focuses on the Lexico-Semantic features of Nigerian English in Daily Times, Punch and Vanguard Newspapers.…
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A CRITICAL DISCOURSE ANALYSIS OF WOLE SOYINKA’S THE BEATIFICATION OF AREA BOY
ABSTRACT This project is a Critical Discourse Analysis of Wole Soyinka’s The Beatification of Area Boy. Norman Fairclough’s theory…
AN ANALYSIS OF FLIGHT ANNOUNCERS’ LANGUAGE
ABSTRACT Flight announcers are pivotal in making sure that no traveller misses or boards the wrong flight when…
THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY
ABSTRACT The purpose of this research was to investigate the degree of effect product quality has on brand…
THE BUSINESS ENVIRONMENTAL FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN A BUSINESS ORGANIZATION
CHAPTER ONE 1.0 INTRODUCTION 1.1 PURPOSE OF THE STUDY Business organization has been variously defined by different authors, scholars, writer…
MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL
CHAPTER ONE 1.1 INTRODUCTION It is obvious that the African Business System has been capable of producing a vast…
THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION
ABSTRACT This study was conducted to critically examine the effect of advertising on the sales of the business…
DISTRIBUTION NETWORK IN MANUFACTURING INDUSTRY
CHAPTER ONE 1.1 INTRODUCTION Distribution treats an aspect of the activity area of marketing that has been conceptualized into…
IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN A MARKETING COMPANY
ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company…
NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKS INDUSTRY
CHAPTER ONE 1.0 INTRODUCTION In today’s economy, a new product passes through set of stage known as product life…