THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT
ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their…
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EFFECT OF MARKETING ON PRIVATIZATION AND COMMERCIALIZATION IN THE OIL SECTOR OF THE NIGERIAN ECONOMY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is a clear fact that the economic problems facing the…
EFFECTIVE DISTRIBUTION AND ITS IMPACT ON SALES IN BREWERY INDUSTRY
CHAPTER ONE 1.0 INTRODUCTION Since most commercial producer cannot sell directly to the final consumer without passing though the…
MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA
ABSTRACT The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises.…
CAPACITY BUILDING OF RENEWABLE ENERGY EDUCATION
ABSTRACT The aim of this thesis was to point out the need for renewable energy education in Ghana…
MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities…
APPRAISAL OF THE EFFECT OF SELECTED MARKETING COMMUNICATION MODELS FOR AN EFFECTIVE REBRANDING NIGERIA
Abstract The image of Nigeria and Nigerians has been highly corroded amongst her international publics. This has a…
RADIO LISTENING HABITS OF STUDENTS IN HIGHER INSTITUTION
ABSTRACT Radio is one of the viable media of mass communication. Just as communication is the transfer of…
CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF NIGERIA
Abstract Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer…
THE IMPACT OF ADVERTISING TO BROADCAST DEVELOPMENT
CHAPTER ONE 1.0 BACKGROUND INFORMATION 1.1 INTRODUCTION Before any concrete discussion, the word ‘Advertising’ has to be defined and exemplified…