THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY
ABSTRACT This research was designed to investigate the function of marketing Strategies in hospitality business as a channel…
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ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE OIL COMPANIES AND HOST COMMUNITIES
ABSTRACT This research was the impact of corporate social responsibilities in host communities of Niger- Delta area in…
THE ROLES OF PROMOTIONAL TOOLS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN BANKING INDUSTRY
CHAPTER ONE 1.1 INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one…
THE EVALUATION OF PROBLEMS OF SMALL AND MEDIUM SCALE INDUSTRIES
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Many advanced countries of the world that have attained or are…
AN EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMER BEHAVIOUR
ABSTRACT This project work was an evaluation of the effectiveness of advertising in improving consumers behaviours using First…
THE RELEVANCE OF ADVERTISING TO SALES EXPANSION
ABSTRACT This research work is designed to investigate the relevance of advertising to sales expansion. It is also…
THE ROLE OF ADVERTISING IN RETAIL BUSINESS
ABSTRACT The research on the role of Advertising in a retail business organization is primarily to appreciate the…
THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING
ABSTRACT The scope of research is mainly on the place of marketing information system on organisational decision making,…
THE IMPACT OF PACKAGING ON CONSUMER PRODUCT
ABSTRACT This project centred on the impact of packaging on consumer product with referent to Okin Biscuit Ltd.…
THE IMPACT OF GLOBAL MARKETING IN SERVICE INDUSTRY-COURIER
ABSTRACT This research work titled “the impact of global marketing in service industry” is carried out to determine…