ATTITUDE OF FEMALE MASS COMMUNICATION STUDENT TOWARD JOURNALISM AS A CAREER
ABSTRACT There is an increasing number of female journalism students in training institutions in Europe and Asia and…
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ASSESSMENT OF NEWSPAPER READERSHIP AMONG ADOLESCENCE
ABSTRACT In the early 1990’s, newspaper communication technologies was introduced to the public as online newspaper (Peter & Valkenburg,…
ASSESSMENT OF GROUP COMMUNICATION CAMPAIGN ON MIDWIFE SERVICE SCHEME AGAINST CHILD DELIVERY AT HOME
ABSTRACT Nigeria ranks among the nations with the highest mortality rates in the world going by the cur-rent…
AN EVALUATION OF RADIO PROGRAMMES AS A TOOL FOR EMPOWERING NURSING MOTHERS IN THE FIGHT AGAINST INFANT MORTALITY
ABSTRACT This study is an attempt to shed light on the role of radio programmes as a tool…
AN ASSESSMENT OF AUDIENCE PERCEPTION OF COMMERCIAL BREAK
ABSTRACT Effective advertising requires an understanding of the target audience and their relationship with the brand. However, advertisements…
A SURVEY RESEARCH ON THE VIEWERSHIP OF SILVERBIRD (STV) STATION BY THE POPULACE
ABSTRACT Silverbird television was established in 1980 by Ben Murray-Bruce (Chairman) and his major aim was to provide…
A STUDY OF TELEVISION PROGRAMME CONTENT AND AUDIENCE PREFERENCE
ABSTRACT The Nigerian Television Authority also known as NTA was inaugurated in 1977 and is the government owned…
PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS MARKETING TOOLS
Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media…
INFLUENCE OF NEW MEDIA ON INFORMATION ACQUISITION AMONG UNDERGRADUATES
Abstract In this era of Information and communication technology, social media especially blog, YouTube, facebook, Whatsapp, twitter, BBM…
COMPARATIVE STUDY OF SOCIAL MEDIA AND RADIO STATIONS PREFERENCE FOR ASSESSING NEWS AMONG YOUTHS
Abstract Empirical studies have explored the relationship between news gratifications sought and news gratifications obtained in the online…