ADVERTISING AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCT
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study,…
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NIGERIA TELECOMMUNICATION SECTOR: AN ASSESSMENT OF THE CORPORATE SOCIAL RESPONSIBILITY OF GLOBACOM NIGERIA LIMITED
CHAPTER ONE 1.1 INTRODUCTION: BACKGROUND OF THE STUDY Corporate Social Responsibility an essentially American phenomenon has over…
THE IMPACT OF INTRODUCTION OF GLOBAL SYSTEM FOR MOBILE COMMUNICATION (GSM) ON THE NIGERIA ECONOMY
CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study It a crystal clear that without communication, there would…
GLOBAL SYSTEM FOR MOBILE COMMUNICATION (GSM) AND ITS IMPACT ON THE ECONOMY OF NIGERIA
CHAPTER ONE 1.0 INTRODUCTION 1.1 Background of the Study It a crystal clear that without communication, there would…
INFLUENCE OF SOCIAL MEDIA ON THE MASS MOBILISATION OF PEOPLE IN THE JUST CONCLUDED STRIKE ACTION IN NIGERIA
Abstract The insidious evolution of the internet into the socio cultural setting of any modern society has become…
THE INFLUENCE OF HIP-HOP VIDEOS ON THE DRESS PATTERN AMONG NIGERIAN YOUTHS
ABSTRACT Music is an integral part of youth culture, since the advent of the music video in 1981,…
THE ROLE OF PRINT MEDIA IN THE DEVELPOMENT OF GRASSROOTS SPORTS IN NIGERIA.
ABSTRACT The ways in which sport fills newspaper pages and magazine pages bears testimony to the influence it…
IMPACT OF SOCIAL MEDIA ON STUDENT’S ACADEMIC PERFORMANCE
ABSTRACT Social media is defined as “technologies that made social communication easy and enable discussions among its participants”.…
THE INFLUENCE OF ABULE OLOKE-MEJE RADIO PROGRAMME IN THE REDUCTION OF THE SPREAD OF HIV/AIDS
ABSTRACT This study basically examines the influence of abule oloke-meje radio programme in the reduction of the spread…
THE EFFECT OF SOCIAL MEDIA ON THE LIFESTYLES OF NIGERIAN YOUTH
ABSTRACT This research was carried out to investigate and find out the effects of social media on the…