THE EFFECTIVENESS OF SALES PROMOTION AS ELEMENT OF PROMOTION MIX (A CASE STUDY OF 7UP PLANT, ILORIN)
CHAPTER ONE 1.0 GENERAL INTRODUCTION According to and Kirk Patrick (1982). promotion is an important element in marking…
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PERSONAL SELLING AS AN EFFECTIVE PROMOTIONAL TOOL IN MARKETING OF INDUSTRIAL GOODS (A CASE STUDY OF NNPC, ILORIN)
CHAPTER 1.0 BACKGROUND OF THE STUDY 1.1 INTRODUCTION Selling is one of the oldest professions in the…
SIGNIFICANCE OF PROMOTION TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NESTLE NIGERIA PLC)
CHAPTER ONE 1.1 INTRODUCTION OF THE STUDY The concept of promotion of a particular product or service by…
MARKETING PLANNING AS A STRATEGY FOR EFFICIENT BUSINESS PERFORMANCE (A CASE STUDY OF UNILEVER NIGERIA PLC LAGOS)
CHAPTER ONE INTRODUCTION 1.1 INTRODUCTION TO THE STUDY Marketing planning is a very vital and important management function…
APPLICATION OF THE MARKETING CONCEPT IN OUR LOCAL MARKET (A CASE STUDY OF OWODE MARKET OFFA , KWARA STATE)
CHAPTER ONE 1.1 INTRODUCTION Marketing has probably been with us ever since serpent tempted eve to consume a…
PROMOTION: A MARKETING TOOLS IN A COMPETITIVE MARKETING ENVIRONMENT IN NIGERIA (A CASE STUDY OF UNILEVER NIGERIAN, PLC)
CHAPTER ONE BACKGROUND TO THE STUDY 1.1 INTRODUCTION AGGRESSIVE PROMOTION AS THE INSTRUMENT OF COMPETITIVE IN THE…
SALES PROMOTION AS A TOOL FOR ACHIEVING ORGANIZATIONAL GOALS AND OBJECTIVES (A CASE STUDY OF EMIRATES TELECOMMUNICATION CORPORATION, ETISALAT)
CHAPTER ONE 1.1 INTRODUCTION OF THE STUDY Sales promotion is a very important promotional mix in marketing because…
OUTDOOR ADVERTISING AS A MARKETING STRATEGY FOR PRODUCT SALE IN THE NIGERIAN TELECOMMUNICATION INDUSTRY (A CASE STUDY OF GLOBALCOM NIGERIA LIMITED)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY In view of the increase rate of advertising median it…
THE ROLE OF STRATEGIC PLANNING AS A TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVES OF BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NIGERIA BOTTLING COMPANY PLC, ILORIN)
CHAPTER ONE 1.0 BACKGROUND OF THE STUDY 1.1 INTRODUCTION Nigerian Bottling Company business environment, business administration, educational sector…
ROLES OF MARKETING MIX IN BUSINESS ORGANIZATION (A CASE STUDY OF LUBCON NIGERIA LIMITED, ILORIN, KWARA STATE)
CHAPTER ONE 1.0 GENERAL INTRODUCTION Several explanatory notes have been proposed for the term Marketing. Each tends to…