THE EFFECT OF ADVERTISING ON SALES PERFORMANCE OF CONSUMER GOODS.
ABSTRACT Most companies do engage on promotion and as a result creating awareness between their product and…
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THE EFFECT OF CONSUMER PROTECTION ON BRAND LOYALTY IN FAST MOVING CONSUMABLE GOODS.
ABSTRACT The study examined the effect of consumer protection on brand loyalty in fast-moving consumable goods in Lagos.…
THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN GOODS.
ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems…
COMPARISON OF SOCIAL MEDIA AND RADIO STATIONS N THE ASSESSMENT OF NEWS INFORMATION.
CHAPTER ONE 1.0 Introduction 1.1 Background of the Study A century and half ago, communication between countries involved…
PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS.
Abstract The main aim of this study was to investigate the perception of UNILAG students towards social media…
USING INFORMATION TECHNOLOGY AND SOCIAL MEDIA TO ENHANCE INFORMATION SHARING AND PUBLIC PARTICIPATION IN GOVERNANCE FREEDOM OF INFORMATION ACT ON NIGERIA.
Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the…
USE OF SOCIAL MEDIA AS A CHANNEL OF INFORMATION AND COMMUNICATION.
Abstract In this era of Information and communication technology, social media especially facebook, whatsApp, twitter, BBM and 2go…
PLACE OF TWITTER AS A SOCIAL MEDIA AS INTERPERSONAL COMMUNICATION MEDIUM.
Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the…
AUDIENCE PERCEPTION OF FACEBOOK AS A MARKETING MEDIUM.
Chapter 1 Introduction 1:1 Introduction 1:2 Background of the Study 1:3 Statements of Problems 1:4 Objectives of the…
IMPACT OF ICT ON ADVERTISING PRACTICE ON NIGERIA (A CASE STUDY OF SPLASH FM IBADAN)
ABSTRACT Developments in the history of human communication, often called, ‘the information society’, and have transformed the way…