NEW PRODUCT DEVELOPMENT AS A TOOL OF INCREASING MARKET SHARE IN SOFT-DRINKS INDUSTRY
CHAPTER ONE 1.0 INTRODUCTION In today’s economy, a new product passes through set of stage known as product life…
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IMPACT OF EFFECTIVE DISTRIBUTION MANAGEMENT IN A MARKETING COMPANY
ABSTRACT This study was critically designed to examine the impact of effective distribution management in a marketing company…
DISTRIBUTION NETWORK IN MANUFACTURING INDUSTRY
CHAPTER ONE 1.1 INTRODUCTION Distribution treats an aspect of the activity area of marketing that has been conceptualized into…
MARKETING INFORMATION SYSTEM AS A TOOL FOR EFFECTIVE MARKETING PLANNING AND CONTROL
CHAPTER ONE 1.1 INTRODUCTION It is obvious that the African Business System has been capable of producing a vast…
THE BUSINESS ENVIRONMENTAL FACTORS AS THEY AFFECT MARKETING ACTIVITIES IN A BUSINESS ORGANIZATION
CHAPTER ONE 1.0 INTRODUCTION 1.1 PURPOSE OF THE STUDY Business organization has been variously defined by different authors, scholars, writer…
THE EFFECT OF ADVERTISING ON THE SALES OF A BUSINESS ORGANISATION
ABSTRACT This study was conducted to critically examine the effect of advertising on the sales of the business…
THE EFFECT OF PRODUCT QUALITY ON BRAND LOYALTY
ABSTRACT The purpose of this research was to investigate the degree of effect product quality has on brand…
INVESTMENT ON HUMAN CAPITAL AND ITS IMPACT ON NIGERIAN ECONOMIC GROWTH
ABSTRACT This research work studied investment on human capital and its impact on Nigeria economic growth between 1981-2014.…
CONSUMER PREFERENCE FOR MALTA – GUINNESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS
ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt…
MARKETING OF AGRICULTURAL PRODUCTS
ABSTRACT This study was conductor or treated to know the improvement in “Marketing of agricultural products in Anambra…