THE EFFECTS OF ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE AND PRODUCTIVITY
ABSTRACT This study examines the effect of organizational culture on employee performance and organizational productivity. Five hypotheses were…
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DISTRIBUTION STRATEGIES AND MARKETING PERFORMANCE: AN EMPIRICAL STUDY OF PHARMACEUTICAL FIRMS
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY As the economy advances, there is a narrowing of gap…
THE EFFECT OF PACKAGING ON SALES OF GOODS
CHAPTER ONE 1.0 INTRODUCTION Packaging is a marketing tool and it is closely interwoven with the performance of marketing…
THE IMPACT OF ADVERTISING ON THE BUSINESS PERFORMANCE IN NIGERIA
ABSTRACT Advertising is very relevant in modern business performance today. The public bumps into advertising messages, while watching…
CAPITAL MARKET AND ITS IMPACT ON THE NIGERIA ECONOMY WITH PARTICULAR EMPHASIS ON THE STOCK EXCHANGE
ABSTRACT The purpose of this study is aimed towards the impact of stock exchange in the Nigeria economy.…
CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS
ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing…
ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS
CHAPTER ONE 1.1 INTRODUCTION The quest of achieve self sufficiency food production is one of the highest priority…
DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS
ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going…
ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS
ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain contact…
ATTITUDE OF NIGERIANS TOWARDS MADE IN NIGERIA PRODUCTS
ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems…