THE EFFECTS OF MARKETING ACTIVITIES AND FAITH BASED ORGANIZATIONS
INTRODUCTION Background of the study Marketing is an integral part of any organization. This would help increase customer…
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BRAND EQUITY & MARKETING PERFORMANCE OF BEVERAGE FIRMS IN PORT HARCOURT
INTRODUCTION Background of the Study Today, company′s real value lies outside the business itself, in the minds of…
THE INFLUENCE OF SERVICE CONVENIENCE ON CUSTOMER SATISFACTION ON BANKING INDUSTRY
INTRODUCTION Background of the Study The role of customers in services is always emphasized in the marketing literature,…
ADVERTISING AND MARKETING PERFORMANCE OF GSM COMPANIES IN PORT HARCOURT METROPOLIS
INTRODUCTION Background of the Study Every organization must recognize that the success of any manufactured product or service…
ADVERTISING AND MARKETING PERFORMANCE OF SELECTED DETERGENT COMPANIES IN PORT HARCOURT
CHAPTER ONE INTRODUCTION Background to the Study Business environment throws dynamic challenges in the form of ever-growing competition.…
BRAND IDENTITY & MARKETING PERFORMANCE EMPIRICAL EVIDENCE FROM QUOTED COMMERCIAL BANKS IN NIGERIA
CHAPTER ONE INTRODUCTION Background of the Study Sheldon, (2002) defined a banking business as to receive money from…
SALES PROMOTION STRATEGIES AND SALES PERFORMANCE OF TELECOMMUNICATION FIRMS IN PORT HARCOURT
CHAPTER ONE INTRODUCTION Background of the Study In any organization whether profit or nonprofit oriented the main purpose…
BRAND EQUITY AND SALES PERFORMANCE (A SURVEY OF SELECTED MANUFACTURING COMPANIES IN PORT HARCOURT)
CHAPTER ONE INTRODUCTION Background of the study Brand equity is a valuable intangible asset for many successful companies…
PRODUCT DIFFERENTIATION AND SALES PERFORMANCE OF SOFT DRINK MANUFACTURING COMPANIES IN PORTHARCOURT
CHAPTER ONE INTRODUCTION Background of the Study In an increasing competitive and dynamic business environment, every organization needs…
AN ANALYSIS OF PROMOTIONAL TECHNIQUES & THEIR FIT WITH SOME SELECTED PRIVATE SECTOR ORGANIZATION IN KANO METROPOLIS
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is not enough for a business to have good…