THE APPLICATION OF MARKETING RESEARCH IN NEW PRODUCT PLANNING AND DEVELOPMENT
ABSTRACT The research was based on the application of marketing research in new product planning and development the…
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THE CONCEPT OF OPINION LEADERSHIP AND ITS INFLUENCE IN THE MARKETING OF FASHION PRODUCTS
ABSTRACT This work is aimed at assessing the influence of the concept of opinion leadership on the marketing…
THE ATTITUDE OF NIGERIANS TOWARDS MADE-IN-NIGERIAN PRODUCTS
ABSTRACT This project looked into the attitude of consumers towards locally made shoes in Onitsha Anambra. The problems…
THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS
ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going…
THE ECONOMIC EFFECT OF UNEMPLOYMENT ON THE NIGERIA ECONOMY
CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY Cost control is a vital instrument for the survival of any business…
THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS
ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative…
THE EFFECT OF MARKET SEGMENTATION AND POSITIONING ON COMPANY PERFORMANCEM
ABSTRACT This study is a research into The Effect of Market Segmentation and Positioning on Company Performance in…
THE EFFECT OF SALES PROMOTION ON THE MARKETING OF COCA-COLA BRAND OF SOFT DRINKS
ABSTRACT This study examined those factors that influence brand preference among consumers in Enugu urban. The coca-cola soft…
THE EFFECT OF SALES FORCE MOTIVATION ON PRODUCTIVITY
ABSTRACT The topic treated in this project is “The Effects of sales forces motivation on productivity. A case study…
THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of…