INFLUNCE OF TELEVISION ADVERTISEMENT ON THE BUYING CHOICE OF SANITARY PAD BY STUDENTS IN ADO EKITI EKITI STATE
ABSTRACT Television advertisement has over the years helped a great deal in the marketing of goods and services.…
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CUSTOMER RELATIONSHIP MARKETING PRACTICE AND PERFORMANCE
CHAPTER ONE INTRODUCTION 1.1 Background of the study Banking industry is an important sector in the business world which…
EFFEECT OF FORWARD INTEGRATIONON MANUFACTURING INDUSTRY PERFORMANCE
ABSTRACT The introduction of government export promotion policies in the development of the export business In Nigeria, which…
EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDSUTRY
ABSTRACT This study examined the effect of market segmentation on performance of brewery industry with the view of…
RELATIONSHIP SELLING: ITS EFFECTS ON SALESMAN PERFORMANCE IN SERVICE INDUSTRY
CHAPTER ONE INTRODUCTION 1.1 Background of the Study For any company wanting to be successful in business, it…
ROLE OF CELEBRITY ADVERTISING IN CONSUMER BRAND LOYALTY
ABSTRACT The purpose of this study was to examine the role of Celebrity Advertising in Consumer brand loyalty.…
PROMOTIONAL STRATEGIES AS TOOL FOR IMPROVING MARKETING MANAGEMENT IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 GENERAL DESCRIPTION OF THE STUDY A Marketing Promotional Strategy is saliently concerned with…
PACKAGING AS A TOOL OF ACHIEVING HIGHER PROFITABILITY IN A MANUFACTURING COMPANY
ABSTRACT This research examine packaging as a tool of achieving higher profitability in a manufacturing company. Survey design…
ROLE OF MARKETING RESEARCH IN GAININGMARKET SHARE.
ABSTRACT The study aims at integrating the organizations activities and focuses on the needs of the market place.…
MARKET ORIENTATION AND COMPANY PERFORMANCE
ABSTRACT This study investigates market orientation and company performance in an organization. The study analysie the market orientation…