MARKETING TECHNICAL SALES PEOPLE FOR HIGHER PRODUCTIVITY
ABSTRACT A deepening world economic crises occasioned by a sustained and continuing fall in process and demand…
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CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF STUDY Consumer protection is more and more becoming a topical issue in…
THE ROLE OF ADVERTISING ON THE MARKETING OF SUITCASE IN ENUGU METROPOLIS
ABSTRACT This research topic was on the role of advertising in the sales of a new product…
THE IMPACT OF BRANDING ON CONSUMERS’ BEHAVIOUR – A CASE STUDY OF DIAMOND BANK PLC
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer…
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS.
ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l.…
THE IMPACT OF INNOVATIVE MARKETING STRATEGY ON SMALL FIRMS PERFORMANCE IN NIGER STATE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY A driving force for competitive scuffle in the present chaotic…
ADVERTISING: AN EFFECTIVE PROMOTIONAL TOOL FOR MARKETING NEW PRODUCTS
ABSTRACT Promotional mix variables differ in effectiveness in generating consumer interest and influencing purchase decision. In this study,…
PRODUCT PLANNING AND DISTRIBUTION
ABSTRACT This project work was on product planning and distribution. A case study of Nigeria Bottling company (NBC)…
THE MARKETING OF HOTEL SERVICE IN WARRI METROPOLIS
ABSTRACT The primary aim of this project work fitted “ Marketing of Hotel services in Warri Metropolis which…
THE EFFECTS OF MARKETING COMMUNICATION MIX ON THE SALES VOLUME IN THE DETERGENT INDUSTRY.
ABSTRACT The research project deals with the business of investigating the effects of marketing communication mix on the…