THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLISM
ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain…
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THE PLACE OF MARKETING IN THE SERVICE INDUSTRIES
ABSTRACT This research works is on the place of marketing in the service industries (a case study of …
A CRITICAL APPRAISAL OF THE NIGERIAN EXPORT PROMOTION COUNCIL STRATEGIES IN THE EXPORT OF NIGERIA GOODS
ABSTRCAT This research did a critical Appraisal of the Nigeria Export promotion council strategies in the Export…
BRAND DIFFERENTIATION & POSITIONING FOR MAXIMUM COMPETITIVE ADVANTAGE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Branding has been around for centuries as a means…
CUSTOMER ORIENTATION IN BANKING INDUSTRY
CHAPTER ONE INTRODUCTION Community bank is one of the banking industry in Nigeria, which discount cheques at…
APPRAISAL OF ASSET VALUATION AS A TOOL FOR MARKETING BUSINESS
ABSTRACT The success or failure of any business depends largely on the marketing function. It also provides a…
CONSUMER PROTECTION LAWS IN NIGERIA AND ITS IMPLICATIONS ON NIGERIAN CONSUMERS
PROPOSAL This research project focused on the consumer protection laws in Nigeria and its implications on Nigerian…
PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES
ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but…
THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE
Abstract Pricing strategy is considered to be one of the more critical components of the marketing mix (Product,…
BRAND SWITCHING BEHAVIOUR OF CONSUMERS IN THE HAIR CARE SERVICE
ABSTRACT Thisproject work was an attempt to investigation the brand switching behaviour of consumer in the Hair Care…