AN EVALUATION OF PRODUCT POSITIONING STRATEGIES IN THE CONSUMER PRODUCTS INDUSTRY IN NIGERIA
ABSTRACT This study is a research into “An Evaluation of Product Positioning on Unilever Nigeria Plc. The…
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ADVERTISING AS A STRATEGIC INSTRUMENT IN THE MARKETING OF MTN’S COMMUNICATION SERVICES
ABSTRACT The research work is meant to examine the extent at which advertising effectiveness can either draw people…
IMPACT OF EFFECTIVE PUBLIC RELATIONS IN MARKETING EXPANSION OF BANKING SERVICES IN ENUGU METROPOLIS
ABSTRACT The study focuses on the impact of effective public relations practice in the marketing expansion of…
ADVERTISING AS A ‘’POWER TOOL’’ FOR BUSINESS GROWTH
ABSTRACT The study was on Advertising as a Power Tool for Business Growth. Advertising refers to any form of…
THE EFFECT OF SEGMENTATION IN THE TARGET MARKETING OF NBL PLC IN ENUGU STATE
ABSTRACT This research project is very crucial study of the effect of segmentation in the target marketing of…
A STUDY ON THE ROLE OF ADVERTISING IN TOURISM DEVELOPMENT
ABSTRACT Tourism Boards are established by various government to accrue revenue. And the tourism Boards cannot have the…
THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE
ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is…
ATTITUDE OF CONSUMERS TOWARDS PUBLIC UTILITIES (A CASE STUDY OF NEPA, ENUGU METROPOLIS
ABSTRACT It has always been said that the consumer is the king and will remain the king in…
AN APPRISAIAL OF EFFECTIVE ADVERTISING IN INCREASING SALES OF COSMETICS
ABSTRACT This project is on the Appraised of effective Advertising in increasing sales cosmetics in Enugu Metropolis (…
AN EVALUATION OF PIPELINE TRANSPORTATION IN THE MARKETING OF PETROL IN NIGERIA
ABSTRACT This Research examined the relevance of Pipeline transportation to the marketing of Petroleum products in Nigeria. Toward…