THE ROLE OF MARKETING COMMUNICATION ON EFFECTIVE MARKETING OF ORGANISATIONAL PRODUCT
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The company’s communication responsibility goes beyond disseminating information to target…
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THE RELEVANCE OF MARKETING SEGMENTATION ON ORGANISATIONAL PRODUCTIVITY AND PERFORMANCE (A CASE STUDY OF STAFF OF COCA COLA PLC, BENIN CITY)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY It is usually impossible for a particular organisation to have…
THE RELEVANCE OF MARKETING RESEARCH TO THE GROWTH OF A BUSINESS ORGANISATION (A CASE STUDY OF NIGERIA BREWERY PLC, BENIN CITY)
ABSTRACT Relevance of marketing research to the growth of a business organisation cannot be over emphasized. This research…
THE MARKETING SEGMENTATION AS A MEANS OF ORGANIZATIONAL PERFORMANCE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is usually impossible for a particular organization to have…
THE IMPLICATION OF DISTRIBUTION OF CONSUMERS GOODS FOR CONSUMERS SATISFACTION (A CASE STUDY OF GUINNESS NIGERIA)
CHAPTER ONE 1.1. INTRODUCTION Marketing is a process whose principle is to promote and facilitate exchange through marketing…
THE USE OF SALES PROMOTION IN THE DISTRIBUTION OF DRUGS (A CASE STUDY OF RHOKYN PHARMACY AND STORES)
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY An organization can be viewed as successful if…
THE IMPACT OF RELATIONSHIP MARKETING ON CUSTOMERS SATISFACTION AND PROFITABILITY (A CASE STUDY OF MTN NIGERIA, ABA)
ABSTRACT This research work review extensively the meaning of Relationship Marketing on customer satisfaction and profitability by using…
THE IMPACT OF INFORMATION TECHNOLOGY IN MARKETING PRODUCT AND SERVICES (A CASE STUDY OF ECO BANK ENUGU MAIN BRANCH)
ABSTRACT This research work is an attempt to critically and exhaustively examine the pattern and functions of adaptation…
THE IMPACT OF ADVERTISING ON SALE OF PRODUCTS (A CASE STUDY OF 7UP BOTTLING COMPANY P.L.C. WARRI)
ABSTRACT This project work was carried out with aim of eliciting the impact of advertising, as marketing strategy…
PRICING STRATEGIES ADOPTED IN MARKETING OF ALUMINUM PRODUCT IN NIGERIA
CHAPTER ONE 1.0 INTRODUCTION How much do you think we ought to sell it for? This is the…