MARKETING SEGMENTATION AS A TOOL FOR ORGANIZATION’S SURVIVAL AND GROWTH IN NIGERIA (A CASE STUDY OF NIGERIAN BREWERY PLC)
ABSTRACT This research work is to examine market segmentation as a tool for organization’s survival and growth in…
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MARKETING MIX IN AN ORGANIZATION (A CASE STUDY OF NIGERIAN BOTTLING COMPANY PLC)
ABSTRACT The purpose of this project research is to critically examine the marketing mix getting mix elements of…
THE IMPACT OF ADVERTISING AND SALES PROMOTION ON THE PROFITABILITY OF SCALE BUSINESS (A CASE STUDY OF ROJALIN COMPANY LTD, OGWASHI-UKU DELTA STATE)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Advertising and sales promotion has not only become an integral…
THE EFFECTS OF TELEVISION ADVERTISING ON SALES OF OMO DETERGENT IN IDAH
ABSTRACT This research intends to find out the effects of television advertising on sales of Omo detergent…
THE EFFECTS OF PACKAGING ON CONSUMER BUYING BEHAVIOUR
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY There is increased awareness today concerning socio-economic development of the…
THE CAUSES AND CONSEQUENCES OF HIGH PRICES OF CONSUMER ITEMS IN NIGERIA (A CASE STUDY OF SELECTED MARKETS IN DELTA STATE)
ABSTRACT In Nigeria today every citizen is faced with the problem of general prices of consumer…
THE EFFECT OF HIGH COST OF TRANSPORTATION ON NIGERIA ECONOMY AND ITS EFFECT ON CONSUMER GOODS
ABSTRACT Transportation is very essential in developed country like Nigeria. It is an integral part of distribution. Therefore…
THE IMPACT OF PRICING STRATEGY ON CUSTOMERS’ PATRONAGE IN THE BEVERAGE INDUSTRY (A CASE STUDY OF THE CADBURY BOURNVITA)
ABSTRACT The rationale behind this project is to know the impact of pricing strategy on customers’ patronage in…
THE RELATIONSHIP MARKETING ON CUSTOMERS PATRONAGE OF DIAMOND BANK PLC
CHAPTER ONE INTRODUCTION Background of the Study Relationship marketing (RM) aims at establishing, maintaining and enhancing relationships between…
IMPROVING CUSTOMER SERVICE LEVELS IN SERVICES INDUSTRIES, THROUGH THE APPLICATION OF THE MARKETING CONCEPT
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Marketing implies all those human functions performed to satisfy consumer…