STRATEGIES OF PROMOTING PRODUCTIVITY IN CIVIL SERVICE (A CASE STUDY OF ENUGU STATE CIVIL SERVICES COMMISSION)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Productivity has been defined as the volume of good and…
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THE IMPACT OF PERSONAL SELLING IN THE MARKETING OF BEVERAGES IN ENUGU STATE (A CASE STUDY OF MILO PRODUCT OF NESTLE NIGERIA PLC)
ABSTRACT The importance of personal selling cannot be over emphasized. This has informed this study which is…
AN INVESTIGATION INTO THE MARKETING STRATEGIES USED BY COMMERCIAL BANKS IN MANAGING SERVICE BREAKDOWN AMONG SME CUSTOMERS. SOME EXPERIENCES IN KENYA
ABSTRACT This study sought to establish the strategies used by ccommercial banks in Kenya in Managing Service Breakdown…
THE PROBLEMS FACING THE ESTABLISHMENT OF BANKS IN RURAL AREAS (A CASE STUDY OF SOME SELECTED LOCAL GOVERNMENT AREAS OF ENUGU STATE)
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Banking transactions in some selected local government in Enugu such…
THE EFFECT OF PRICING STRATEGIES ON THE MARKETING OF AGRICULTURAL PRODUCTS IN ENUGU STATE (A CASE STUDY OF UDI L. GOVT. COUNCIL)
Abstract Pricing strategy is considered to be one of the more critical components of the marketing mix (Product,…
THE IMPACT OF SELF SERVICE ON THE PERFORMANCE OF SUPERMARKETS (A CASE STUDY OF CYRIL SUPERMARKET ABAKALIKI, EBONYI STATE)
ABSTRACT The purpose of this project is to examine the impacts of self service on the performance…
PHYSICAL DISTRIBUTION MANAGEMENT IN BREWERY INDUSTRIES (A CASE STUDY OF NIGERIAN BREWERIES PLC ENUGU)
ABSTRACT If a company has a good product, well branded and priced, required and proper promotion done but…
THE ROLE OF PUBLIC RELATIONS IN IMPROVING NIGERIA INTERNATIONAL TRADE: A CASE STUDY OF ELEGANZA PLASTIC INDUSTRY ONITSHA
Preface Public relation as one of the marketing promotional tools is how an important part of the modern…
THE IMPACT OF INFORMATION TECHNOLOGY (IT) IN MARKETING OF BANKING SERVICES (A CASE STUDY OF UBA BANK PLC) ENUGU
ABSTRACT This research work looked at the impact of information technology in marketing of banking services and…
THE ROLE OF MARKETING COMMUNICATION IN EFFECTIVE OF MALT DRINKS IN ABA METROPOLIS
ABSTRACT Communication is perhaps the most important human survival skill because we all need it to maintain…