THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE. (A CASE STUDY OF NOURISHA FOOD LIMITED)
CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of…
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THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS (A COMPARATIVE STUDY OF GUINNESS MALTA AND AMSTEL MALTA)
ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative…
THE ROLE OF MARKETING STRATEGY IN DETERMINING CONSUMER PURCHASING BEHAVIOR (A CASE STUDY OF HARDIS AND DROMEDAS)
ABSTRACT The performance of marketing function basically marrying consumers needs and wants with the appropriate products and services.…
THE IMPACT OF SALES PROMOTION ON THE SALES OF SOFT DRINKS IN NIGERIA (A CASE STUDY OF 7UP BOTTLING COMPANY PLC, ABA)
TABLE OF CONTENTS Abstract CHAPTER ONE 1.0 Introduction 1.1 Background of Study 1.2 Statement of Problems 1.3 Research…
EFFECTIVE PRICING STRATEGY OF NEW PRODUCTS (A CASE STUDY OF ROYALUX BY HARDIS AND DROMADES LIMITED IN ENUGU STATE)
TABLE OF CONTENTS Abstract CHAPTER ONE 1.0 Introduction 1.1 Background of Study 1.2 Statement of Problems 1.3 Research…
THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCTS IN ENUGU METROPOLIS (A CASE STUDY OF NESTLE NIGERIA PLC ENUGU)
ABSTRACT This study focused on the impact of promotional activities on the marketing of Golden morn product with…
THE EFFECT OF COST CONTROL IN NIGERIA BREWERIES (A CASE STUDY OF NIGERAI BREWERIIES PLC. 9TH MILE, ENUGU METROPOLIS)
CHAPTER ONE INTRODUCTION BACKGROUND OF STUDY Cost control is a vital instrument for the survival of any…
IMPACT OF SALES PERSONS ON THE CORPORATE GROWTH POTENTIALS OF A COMPANY (A CASE STUDY OF SEVEN-UP BOTTLING COMPANY PLC, ENUGU)
ABSTRACT Prior to our contemporary time, the bottling industry will dominated by the products of Nigerian Bottling…
THE EFFECTIVENESS OF PUBLIC RELATIONS IN SERVICE INDUSTRIES (A CASE STUDY OF ENUGU STATE UNIVERSITY OF SCIENCE AND TECHNOLOGY (ESUT), ENUGU)
ABSTRACT The purpose of this study was to know the effectiveness of public relations in service industries. A…
AN APPRAISAL OF THE APPLICATION OF MARKETING STRATEGY BY STATE ECONOMIC EMPOWERMENT AND DEVELOPMENT STRATEGY (SEEDS) IN REDUCING POVERTY AND UNEMPLOYMENT IN ENUGU STATE
ABSTRACT An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in…