THE ROLE OF FEDERAL GOVERNMENT IN THE PROMOTION OF SMALL AND MEDIUM SCALE ENTERPRISE IN NIGERIA
Preface The federal government of Nigeria has continued to support scale business enterprises in its bid to promote…
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EXPERIENTIAL MARKETING STRATEGY AND CUSTOMER LOYALTY IN THE NIGERIAN TELECOMMUNICATIONS INDUSTRY
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Consumers are not just willing to buy products, but are ready…
THE EFFECT OF PROMOTIONAL ACTIVITIES ON BRAND EQUITY
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Along with a rapidly growing economy, rising incomes and an…
THE ROLE OF ROAD TRANSPORTATION NETWORK IN THE MARKETING OF AGRICULTURAL PRODUCTS A CASE STUDY OF ABAKILIKI LGA IN EBONYI STATE.
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Transport is regarded as an important factor involved in agricultural…
THE INFLUENCE OF BRAND IMAGE ON CONSUMER BEHAVIOUR (A CASE STUDY OF DIAMOND BANK PLC)
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer…
THE UNIQUENESS AND IMPACT OF COMMERCIAL BANK LENDING ON THE GROWTH OF SMALL-SCALE INDUSTRIES
ABSTRACT This work desires because of the need to know the importance of impact of Commercial Bank lending…
THE STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS
ABSTRACT This project caption the impact of radio advertising on the marketing of consumes product in Imo state…
THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJECTIVE OF TABLE PRODUCERS
ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of…
THE RELEVANCE OF PACKAGING IN THE MARKETING OF CONSUMER GOODS IN NIGERIA
ABSTRACT This project work on relevance of packaging in the marketing of consumer goods in Nigeria. (A…
THE NEED FOR THE APPLICATION OF MARKETING CONCEPT IN GOVERNMENT ESTABLISHMENT
ABSTRACT There has been a quest for the need of the need for the application of marketing concept…