THE INFLUENCE OF PACKAGING AS A PROMOTIONAL TOOL IN THE DETERGENT INDUSTRY
ABSTRACT This research work was carried out to show that packaging could serve as a promotion tool in…
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THE IMPACT OF SALES PERSON IN MOTIVATING CONSUMERS BRAND PERFORMANCE FOR BEER PRODUCT
CHAPTER ONE 1.0 INTRODUCTION The era of hard and aggressive selling is gone as most companies have realized…
THE IMPACT OF RAPID INCREASE SALES PROMOTION ACTIVITIES ON THE SALES OF SOFT DRINKS IN NIGERIA
ABSTRACT Sales promotion is something extra that can arouse interest create a buying desire, and spark off an…
THE IMPACT OF PRODUCT OF BRANDING ON THE SALES OF CONSUMER PRODUCT
CHAPTER ONE 1.0 INTRODUCTION The research work looks at the impact of product innovation on the growth of…
THE INFLUENCE OF ADVERTISING AND PERSONAL SELLING ON NEW PRODUCT OF COMMERCIAL BANKS
ABSTRACT In today’s highly competitive marketing environment, marketers do not stop at developing a good product, pricing it…
THE IMPACT OF PRODUCT INNOVATION ON THE GROWTH OF A FIRM
ABSTRACT The research work at the impact of product innovation on the growth of a firm; this means,…
THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY
ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time,…
THE IMPACT OF ADVERTISING ON THE COMPANY MARKETING GROWTH
ABSTRACT The purpose of this study is the impact of advertising on the company’s marketing growth of peacock…
THE IMPACT MARKETING RESEARCH ON THE MARKETING PERFORMANCE OF SOFT DRINK IN NIGERIA
ABSTRACT This work is based on finding out the impact of marketing research on the marketing of soft…
THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING PERFORMANCE OF COSMETICS
ABSTRACT This research work is centered on the effectiveness of personal selling in the marketing of cosmetic. It…