SALES PROMOTION: A TOOL FOR ACHIEVING CUSTOMERS BRAND LOYALTY IN THE TABLE WATER INDUSTRY
1.1 BACKGROUND OF THE STUDY In this dispensation of creating a viable awareness that will acquaint the customer…
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SALES MANAGEMENT IN THE BREWERY INDUSTRY
ABSTRACT The research was carried out as a result of some of the following problems.Sales people represent their…
RELEVANCE OF MARKETING INFORMATION SYSTEM IN THE ACHIEVEMENT OF ORGANIZATIONAL OBJECTIVE
ABSTRACT Relevance of marketing information system in the achievement organizational objective is focus of the research study Nigeria…
PROMOTION AS A STRATEGY OF MANUFACTURES TOOLS FOR CONSUMERS LOYALTY
ABSTRACT This project is designed to give an insight on the influence of sales promotion on consumers loyalty…
STRATEGIES FOR INTRODUCTING A NEW PRODUCT IN THE MARKET
ABSTRACT The research work was on a study of how is introduce a new product in the market.…
MARKETING STRATEGY FOR AIRLINES
ABSTRACT The misconception have prompted the researcher to focus his attention on the issue with particular reference to…
MARKETING RESEARCH AS A INSTRUMENT FOR INCREASED PROFITABILITY IN SERVICE COMPANY
ABSTRACT This study examines marketing research as a Instrument for increased profitability in service company taking Ogechikammer Company…
MARKETING PLANNING AS A MEANS OF ACHIEVING INCREASE IN MARKET SHARE IN NIGERIA
ABSTRACT Consumer satisfaction is the economic justification for the existence of any business. Hence for any business to…
MARKET SEGMENTATION AS AN EFFICIENT TOOL OF ACHIEVING INCREASED MARKET SHARE
ABSTRACT This main aim of business is to seek, attract and retain customers who will use the company…
EFFECTIVE SALES FORCE MOTIVATION AS A MEANS OF ACHIEVING INCREASED MARKET SHARE IN A COMPETITIVE INDUSTRY
ABSTRACT The major purpose of this study is to determine the effectiveness of sales force motivation as a…