EFFECTIVE MARKETING STRATEGY FOR AIRLINES OPERATING
ABSTRACT It Is often misconstrued that consumer concern have not always been sought in poultry business in its…
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IMPACT STRATEGIC MARKETING IN NIGERIAN BANKS
ABSTRACT The research project focuses on the effectiveness of strategic marketing in Nigerian Banks. Three selected banks namely…
GUERRILLA MARKETING FOR IMPROVING PERFORMANCE OF MARKETING OF HOTEL SERVICES IN NIGERIA
ABSTRACT The concept of Guerrilla marketing subsumes a set of different innovative and creative approach to marketing in…
THE EFFECT OF TEST MARKETING ON PRODUCT INNOVATION
ABSTRACT This research was carried out to investigate the effect of test marketing on product innovation in markson…
EFFECTS OF TELEVISION ADVERTING IN CONSUMER BEHAVIOUR
ABSTRACT This research is on the relevance of packaging in the marketing of consumer goods in Nigeria. We…
EFFECTIVENESS OF STRATEGIC MARKETING IN NIGERIAN BANKS
CHAPTER ONE BACKGROUND OF THE STUDY Given the trend of every aspects of economic activities globally and particularly…
EFFECTIVE BRANDING DECISION AND CUSTOMERS CHOICE OF BEVERAGE
CHAPTER ONE 1.0 INTRODUCTION Branding is a major issue in product strategy, on the other hand, developing a…
EFFECTS OF JOB SATISFACTION ON EMPLOYEE PERFORMANCE
CHAPTER ONE 1.0 INTRODCUTION 1.1 BACKGROUND OF THE STUDY Employee performance is the factor that leads to…
AUTOMATIC IN BUSINESS ORGANIZATION
ABSTRACT The role of management for any business enterprise is to maximize their shareholder, decrease the level of…
AN EVALUATION OF SALES PROMOTION IN INCREASING THE LEVELS OF NETWORK PATRONAGE IN THE TELECOMMUNICATION INDUSTRY
ABSTRACT The study examined sales promotion as a persuasive activity hence is the direct and indirect communication used…