ROLE OF MARKETING IN NIGERIA BANKING SECTOR
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Financial institutions plays a significant role in the economy of every country…
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SIGNIFICANCE OF PERSONAL SELLING IN THE MARKETING OF DETERGENT
CHAPTER ONE 1.0 INTRODUCTION Personal selling consist of individual, personal communication i.e. face to face communication of information…
SERVICE DELIVERY AND CUSTOMER SATISFACTION IN TRANSPORT BUSINESS
ABSRACT This study is set out to examine the nature of service delivery and customer satisfaction in transport…
SIGNIFICANCE OF PRICE IN INTRODUCTION OF NEW PRODUCT
ABSTRACT The topic titled “Significance of price in introduction of a new product” was chosen to examine the…
SIGNIFICANCE OF PRICE ON THE SALES OF NEW PRODUCT
ABSTRACT This project aims at examining the significance of price in sales of new produce and as a…
THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOUR
Abstract The primary objective of this research work is to investigate the impact of cultural influences on buying…
STRATEGIES FOR MARKETING A NEW PRODUCT IN A SATURATED MARKET
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Every profit conscious individual both male and female and organization must have…
THE EFFECT OF PACKAGING ON CONSUMER BUYING DECISION
ABSTRACT The project examines the effect of packaging on consumer buying behaviour with reference to Unilever Company. The…
THE EFFECT OF PACKAGING ON THE SALES OF A COMPANY’S PRODUCT
ABSTRACT This project work focuses on the effect of packaging on sales of company’s products with Guinness Nigeria…
THE EFFECT OF PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF A COMPANY PRODUCT
ABSTRACT This research work is to investigate the impact of promotional activities on the consumption of a company’s…