IMPACT OF SALES PROMOTION ON THE MARKETING OF SOFT DRINKS
ABSTRACT The main objective of this project was to determine the extent to which sales promotion is understood,…
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IMPORTANCE OF PRODUCT LIFE CYCLE IN MARKETING ORGANIZATION
ABSTRACT The importance of the product life cycle in marketing cannot be over-emphasized. The rate of product failure…
INFLUENCE OF ADVERTISEMENT IN CONSUMER’S BUYING BEHAVIOUR
ABSTRACT Most firms pay much for advertisement, with the aims of increase in sale and profit. The question…
MARKETING OF PETROLEUM PRODUCTS
ABSTRACT This project is aimed at examining how petroleum products are marketed and the problems associated in doing…
INFLUENCE OF PRICING STRATEGY ON THE SALES OF NEW PRODUCT
ABSTRACT This project aims at examining pricing strategy and profit planning as a general phenomenon in an organization…
MARKETING STRATEGIES AS A TECHNIQUE FOR PROFIT MAXIMIZATION IN MANUFACTURING ENTERPRISE
ABSTRACT This research examined marketing strategies as techniques for profit maximization in a manufacturing enterprise (A survey of…
NEW PRODUCT DEVELOPMENT TEST MARKETING PROSPECT AND CHALLENGES
CHAPTER ONE INTRODUCTION 1.0 BACKGROUND OF THE STUDY New products play several roles for he organization, they help maintain…
PACKAGING AS A PROMOTIONAL TOOLS IN THE MARKETING OF CONSUMER GOODS
ABSTRACT This research was conducted to examine packaging as a marketing tool for marketing consumer goods take NASCO…
ROLE OF ADVERTISING IN THE SALES OF NIGERIA MADE GOODS
Abstract This research aimed at displaying what roles advertising plays in the sales of Nigeria made goods marketed…
POLITICAL MARKETING IN NIGERIA
ABSTRACT This research work was undertaken to investigate the application of marketing in politics with the focus on…