SECURING CUSTOMERS PATRONAGE THROUGH PRODUCT INNOVATION IN NEW BEVERAGES NIGERIA LIMITED
ABSTRACT Every business will die if they don’t every business will die or lose its grounds on the…
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EFFECT OF ADVERTISING ON A COMPANY’S PRODUCT
ABSTRACT The purpose of the project, Effect of Advertising on a Company’s Product. The aim of the project…
EFFECTS OF PACKAGING ON SALES OF CONSUMER PRODUCT.
ABSTRACT This project work focuses on effect of packaging on sales of consumer product with survey of Guinness…
SOCIAL MEDIA: EFFECTS ON MARKET SHARE IMPROVEMENT IN THE SERVICE INDUSTRY
CHAPTER ONE BACKGROUND TO THE STUDY 1.0 INTRODUCTION “Marketing and marketing communications mix is changing. New insights, new…
IMPACT OF ONLINE MARKETING ON SMALL AND MEDIUM ENTERPRISES
ABSTRACT This study investigated the impact of online marketing on small and medium enterprises in Lagos metropolis. A…
THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF KFC PRODUCTS
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Studies have shown that in this ever changing and dynamic…
THE IMPORTANCE OF PROMOTION AS A COMPONENT IN THE MARKETING MIX ELEMENT ON PROFITABILITY
ABSTRACT This research work is on role of marketing research, planning and development of a new product, a…
OUTSOURCING AS A STRATEGY FOR REDUCING OVERHEAD COSTS
ABSTRACT Thesis on outsourcing as a strategy for reducing overhead cost in selected banks in Lagos This investigated…
THE ROLE OF MARKETING RESEARCH IN THE PLANNING AND DEVELOPMENT OF A NEW PRODUCT
ABSTRACT This research work is on role of marketing research, planning and development of a new product, a…
PRODUCT FAILURE: THE CAUSES AND EFFECTS ON THE NIGERIAN ECONOMY
ABSTRACT This study is designed to evaluate the causes and effect of product failure on the Nigerian Economy. Product…