PRODUCT DIFFERENTIATION AS A SURVIVAL STRATEGY IN A COMPETITIVE MARKETING ENVIRONMENT
ABSTRACT The history of marketing revolves around customers or consumer. This denotes that the major reasons why products…
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PUBLIC SERVICES MARKETING
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY A bank is a financial institution licensed by a…
APPLICATION OF MARKETING CONCEPT IN THE NIGERIA PUBLIC SECTOR INDUSTRY
ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time,…
EFFECTIVENESS OF TRADE EXHIBITION AS A MARKETING TOOL IN SMALL & MEDIUM SCALE ENTREPRENEURSHIP
CHAPTER ONE 1.0 INTRODUCTION The origin and traditional background of trade fairs can be traced to the time when…
PRODUCT QUALITY AS A BASIS FOR CONSUMER’S PATRONAGE
CHAPTER ONE INTRODUCTION 1.0 GENERAL OVERVIEW It is the aim of every business organisation to maximize profit and not…
IMPACT OF E-PAYMENT ON ONLINE SHOPPING BEHAVIOUR
ABSTRACT The study examined the impact of e-payment on online shopping behaviour in Nigeria. The undergraduate students of…
MARKETING STRATEGIES AND THEIR EFFECTS IN SALES EXPANSION IN ORGANISATION
CHAPTER ONE 1.0 INTRODUCTION In marketing operations, marketing strategies constitute an important ingredient in sales expansion. The reason is…
THE MARKETING STRATEGY AND CONSUMER PURCHASE BEHAVIOR
CHAPTER ONE 1.8INTRODUCTION All business organizations perform two basic functions we are production and marketing of goods and…
THE RELEVANCE OF ADVERTISING AS A DETERMINANT OF CUSTOMER PATRONAGE IN THE FAST FOOD INDUSTRY
ABSTRACT The research work titled “the relevant of advertising as a determinant of customer patronage for fast food…
SALES TERRITORIAL MANAGEMENT IN THE BREWERY INDUSTRY
CHAPTER ONE 1.0 INTRODUCTION There is no gain saying the fact that the survival of every business is anchored…