RELATIONSHIP MARKETING: A NECESSARY TOOL FOR ORGANISATIONAL PERFORMANCE
ABSTRACT An organization ability to enjoy long term competitive advantage is closely related to its capacity to win…
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TEST MARKETING OF NEW PRODUCT ITS EFFECTIVENESS AND PRODUCT PERFORMANCE
CHAPTER ONE 1.0INTRODUCTION Development a new product is not easy. Not only are customers needs and wants changing…
THE EFFECT OF ADVERTISING ON THE SALES OF TOOTHPASTES
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Advertising of brands of toothpaste in Nigeria media reveal that there…
THE EFFECT OF SALES PROMOTION ON PRODUCT PERFORMANCE AND MARKET SHARE OF THE ORGANISATION
CHAPTER ONE 1.1INTRODUCTION In the 1970’s as well as early 1980’s the Nigeria market was favourable to the…
THE EFFECT OF SALES PROMOTION AS A SURVIVAL STRATEGY IN THE MARKETING OF A COMPANY’S PRODUCTS
ABSTRACT The purpose of this project work is carried out to investigate and evaluate the effect of sales…
THE EFFECTIVENESS OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY
CHAPTER ONE 1.0 GENERAL BACKGROUND OF THE STUDY The type of distribution policy/strategy exercised differs from one organisation to…
THE IMPACT OF APPLICATION OF MARKETING CONCEPT IN THE NIGERIA BANKING INDUSTRY
ABSTRACT Marketing activities play a vital role in the survival and growth of any organization. In recent time,…
THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMERS’ SATISFACTION
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF STUDY In this era of sophisticated business environment, it is imperative that organisation…
THE RELATIONSHIP BETWEEN EMPLOYEE JOB SATISFACTION AND EMPLOYEE COMMITTMENT AMONG EMPLOYEES OF UNILEVER NIGERIA PLC
ABSTRACT This study examined the relationship between employee job satisfaction and employee commitment of Unilever Nigeria Plc. The…
THE IMPACT OF PROMOTIONAL STRATEGY ON SALES AND PROFIT
ABSTRACT The complexity posed by the present global business environment especially the tragic failure of meeting the corporate…