THE RELEVANCE OF NEW PRODUCT DEVELOPMENT ON ATTAINING MARKETING OBJETCIVE OF TABLE WATER PRODUCERS
ABSTRACT This study was conducted to determine the relevant of new product development in attaining marketing objective of…
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THE ROLE OF ADVERTISING IN ACHIEVING CONSUMER BRAND LOYALTY FOR BEER PRODUCT
ABSTRACT This study seeks to appraise the role or advertising achieving consumer brand loyalty for beer products with…
PROMOTIONAL STRATEGY AS A TOOL OF ORGANIZATIONAL PROFITABILITY
CHAPTER ONE 1.0INTRODUCTION In this study, the main objective of promotional activities as stated by Engel et al…
THE ROLE OF NEGOTIATION IN ATTAINING PURCHASING OBJECTIVES
CHAPTER ONE 1.0 INTRODUCTION The basic goal of any industrial activity is the development and manufacture of products that…
THE IMPACT OF MARKETING ON AGRICULTURAL DEVELOPMENT IN A DEVELOPING COUNTRY
CHAPTER ONE INTRODUCTION In most developing economics and in Nigeria particularly, there is abundant land and human resources…
THE IMPACT OF DISTRIBUTION STRATEGY ON ORGANISATIONAL PROFITABILITY
CHAPTER ONE 1.0 INTRODUCTION The type distribution policy exercised differs from one organisation to another, depending on the type…
EFFECT OF PHYSICAL DISTRIBUTION ON ORGANISATIONAL PERFORMANCE
ABSTRACT This research examined the Effect of Physical Distribution on Organiasational Performance with reference to Agro marketing firms in…
EFFECT OF MARKET SEGMENTATION ON PERFORMANCE OF BREWERY INDUSTRY
ABSTRACT This research project examine the effects of market segmentation on performance of brewery industry with special reference…
ECONOMIC LIBERALISATION THROUGH COMMERCIALISATION OF PUBLIC ENTERPRISES
ABSTRACT This research study is being carried out on “The Effect of Global Financial Crisis on Telecommunication Sector…
THE EFFECT OF CUSTOM AND EXCISE SERVICE ON IMPORTATION TO NIGERIA ECONOMIC DEVELOPMENT
CHAPTER ONE 1.0 INTRODUCTION The country’s level of development is highly measured by the level of economic buoyancy which…