THE ROLES OF PROMOTIONAL TOOALS AS A MEANS OF CREATING CUSTOMERS’ PATRONAGE IN BANKING INDUSTRY
CHAPTER ONE 1.1 INTRDUCTION: Many people consider “selling” and “marketing” as synonymous terms but actually selling is only one…
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ANALYSIS OF THE IMPACTS OF SOCIAL RESPONSIBILITIES OF BUSINESS, ESPECIALLY THE OIL COMPANIES AND HOST COMMUNITIES
ABSTRACT This research was the impact of corporate social responsibilities in host communities of Niger- Delta area in…
THE IMPACT OF MARKETING MANAGEMENT FUNCTION IN HOSPITALITY INDUSTRY
ABSTRACT This research was designed to investigate the function of marketing Strategies in hospitality business as a channel…
ADVERTISING AS A PROMOTIONAL FACTOR MOTIVATING CONSUMER ON PRODUCT
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Marketing is the management process aimed at identifying, anticipating, analysis and…
THE EVALUATION OF THE EFFECTIVENESS OF ADVERTISING IN CHANGING CONSUMERS BEHAVIOURS
ABSTRACT This study was on the Evaluation of the Effectiveness of Advertising in changing Consumers Behaviour (A case Study…
THE EFFECTIVENESS OF ADVERTISING ON ORGANIZATIONS PROFIT MAXIMIZATION
ABSTRACT Advertising is a prominent feature of modern business operations. One could encounter advertising messages, while watching…
THE EFFECT OF CULTURE ON CONSUMERS BUYING BEHAVIOR
Abstract The primary objective of this research work is to investigate the impact of cultural influences on buying…
THE IMPACT OF PROMOTIONAL ACTIVITY ON A PRODUCT
ABSTRACT One of the major pillars of marketing is the provision of goods and services to satisfy the…
CHALLENGES OF MARKETING RESEARCH ON THE MANUFACTURING OF FLOUR PRODUCTION
CHAPTER ONE INTRODUCTION: Marketing research is “the process or set of processes that links the producers, customers, and…