EFFECT OF MARKETING STRATEGY ON THE PERFORMANCE OF ATMAN LIMITED
Abstract Few studies have considered the relative role of the integrated marketing mix (advertising, price promotion, product, and…
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THE EFFECT OF COST CONTROL IN NIGERIA BREWERIES
.ABSTRACT It was observed that there were areas to theoretical cost, control techniques and those of production with…
MARKETING COMMUNICATION TOOLS EMPLOYED IN THE PRIVATIZATION AND COMMERCIALIZATION OF STATE-OWNED ENTERPRISES IN NIGERIA
ABSTRACT The study aims at assessing the marketing communication tools employed in privatization and commercialization of public enterprises.…
CONSUMERS’ PERCEPTION OF SAFETY OF FOOD IN SOUTH -SOUTH AND SOUTH – EAST OF NIGERIA
Abstract Analysis of the perception and the consumer decision making processes are extremely important to assist the marketer…
CAPACITY BUILDING OF RENEWABLE ENERGY EDUCATION
ABSTRACT The aim of this thesis was to point out the need for renewable energy education in Ghana…
MARKETING OF CHURCH SERVICES IN A CONTEMPORARY SOCIETY
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY Marketing as a profession consists of all individuals and organizational activities…
EFFECT OF MARKETING ON PRIVATIZATION AND COMMERCIALIZATION IN THE OIL SECTOR OF THE NIGERIAN ECONOMY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY It is a clear fact that the economic problems facing the…
THE IMPACT OF PROMOTIONAL ACTIVITIES ON THE MARKETING OF GOLDEN MORN PRODUCT
ABSTRACT Modern Marketing companies are increasing recognizing the value of an effective communication and promotion programme for their…