IMPACT OF CUSTOMER RETENTION ON BUSINESS PERFORMANCE
ABSTRACT As customers are the backbone of any business, firms without customers would not be able to sustain…
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MARKETING CONCEPT AND IT’S APPLICATION IN CUSTOMER SERVICES
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY To stay in business entails continuous business transaction between…
THE EFFECTIVENESS OF PERSONAL SELLING STRATEGIES IN THE MARKETING OF INDUSTRIAL PRODUCT
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY Udeagha, I. (1999, 227), defined personal selling as a process…
THE EFFECTS OF CONSUMERISM IN MARKETING FAKE/COUNTERFEIT DRUGS IN NIGERIA
CHAPTER ONE INTRODUCTION Consumerism is a phenomen on that is limited to the relationship of markets with their…
THE IMPACT OF EFFECTIVE PERSONAL SELLING STRATEGIES ON THE MARKETING OF INDUSTRIAL PRODUCTS
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND TO THE STUDY Marketing has been defined differently by different scholors, researcher.…
MARKETING RESEARCH AND IT’S IMPORTANCE IN THE NIGERIAN BANKING INDUSTRY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY African Banking Corporation which established its first branch in Lagos…
THE EFFECT OF QUALITY SERVICE DELIVERY ON CUSTOMERS ON PATRONAGE
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY The banking industry which is various bank put together to…
EFFECT OF PROMOTIONAL TOOLS FOR IN PRODUCT MARKETING
CHAPTER ONE Introduction 1.1 Background of the Study Promotion as we all know is an integral part of…
THE EFFECT OF FORECASTING TECHNIQUES ON SALES PERFORMANCE
CHAPTER ONE INTRODUCTION Planning is an integral part of a manager’s job. If uncertainties cloud the planning horizon,…