AN EXAMINATION OF POTENTIAL BENEFITS AND CONSTRAINTS ASSOCIATED WITH SMALL BUSINESS USE OF E-COMMERCE
EXECUTIVE SUMMARY Small business development is a crucial source of employment and growth within any economy and the…
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IMPORTANCE OF DISTRIBUTION CHANNEL TO THE MARKETING A PRODUCT IN AN ORGANISATION
ABSTRACT This project titled importance of distribution channels of the marketing of a project in an organization. Distribution…
THE PROBLEM OF MARKETING AGRICULTURAL PRODUCTS IN RURAL AREAS
ABSTRACT Over the years, major changes have come into effect to improve the agricultural marketing system. Many institutions…
THE SIGNIFICANCE OF PRODUCT QUALITY ON DEMAND FOR INDUSTRIAL PRODUCTS
TABLE OF CONTENTS Abstract CHAPTER ONE 1.0 Introduction 1.1 Background of Study 1.2 Statement of Problems 1.3 Research…
THE IMPACT OF BRANDING ON CONSUMER’S BEHAVIOUR
CHAPTER ONE 1.1 BACKGROUND OF THE STUDY The growing need to maintain a competitive edge and customer loyalty…
CONSTRAINTS TO MARKETING FISH AND FISH PRODUCT BY FARMERS IN NIGERIA
ABSTRACT This study examines critically constraints to marketing fish and fish product by farmers in Afikpo north l.…
APPRAISAL OF ADVERTISING AS A TOOL FOR THE PROMOTION OF SOFT DRINKS
ABSTRACT The history of advertising is as old as man himself. The story date back to the prehistoric…
AN ASSESSMENT OF CUSTOMER SATISFACTION IN THE BANKING SECTOR OF NIGERIA
CHAPTER ONE INTRODUCTION BACKGROUND OF THE ESSAY Customer Satisfaction is perception of customer about a company and in…
AN EVALUATION OF MARKETING STRATEGIES FOR MOBILE PHONE OPERATORS IN NIGERIA
TABLE OF CONTENTS Abstract CHAPTER ONE 1.0 Introduction 1.1 Background of Study 1.2 Statement of Problems 1.3 Research…
ANALYSIS OF PROMOTION MIX AS A TOOL OF MARKETING COMMUNICATION
INTRODUCTION Marketers have to understand the unique characteristics and the cost of each promotion tool in deciding the…