MANAGEMENT OF EFFECTIVE SALES FORCE IN MARKETING ORIENTED COMPANY
INTRODUCTION A sales organization could be defined as any one organization which consists of a group of people…
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THE IMPACT OF PUBLIC RELATIONS ON THE BANKING SECTOR OF NIGERIA
ABSTRACT The study based on public relation and it’s impact in the banking industry (a case study of…
NEW PRODUCT DEVELOPMENT AND IT’S IMPACT ON PRODUCTIVITY IN THE BANKING INDUSTRY OF NIGERIA
ABSTRACT Banking Industry has to be good at developing new products. It must also manage them in the…
THE ROLE OF MARKETING INFORMATION SYSTEM IN ENHANCING SALES
INTRODUCTION According to Peter Druker (1986) he said that the aim of aim of marketing information system (MIS)…
STAFF PERCEPTION OF THE EFFECTIVENESS OF MARKETING STRATEGIES IN COMMERCIAL BANKS
ABSTRACT Concept of Marketing Strategies A marketing strategy is a method by which a firm attempts to reach…
THE IMPACT OF ADVERTISING ON SALES CONSUMER PATRONAGE
TABLE OF CONTENTS Abstract CHAPTER ONE 1.0 Introduction 1.1 Background of Study 1.2 Statement of Problems 1.3 Research…
THE EFFECT OF PRICING POLICY ON SALES IN THE BEVERAGE INDUSTRY OF NIGERIA
INTRODUCTION The subject under study is the effect of pricing policy on sales in beverage industry, the principle,…
THE IMPACT OF MARKETING STRATEGY IN THE BANKING INDUSTRY OF NIGERIA
ABSTRACT The Nigeria banking sector has undergone tremendous competition since the introduction of the Structural Adjustment Programme (SAP)…
THE IMPACT OF NEW PRODUCT DEVELOPMENT ON THE PERFORMANCE OF AN ORGANIZATION
ABSTRACT Product is a very important part of the marketing mix, and consumers want and satisfaction serve as…
THE IMPACT OF PRODUCT DIFFERENTIATION STRATEGIES ON SALES PERFORMANCE OF AN ORGANIZATION
INTRODUCTION Small scale business constitute an important component of the Nigerian industrial sector. The importance of this sector…