IMPACT OF ROAD NETWORK ON THE MARKETING OF AGRICULTURAL PRODUCE IN NIGERIA
CHAPTER ONE INTRODUCTION Food production is geographically disposed and it is not an easy work, like food…
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IMPACT OF SOCIAL MEDIA ON CONSUMER BUYING BEHAVIOUR
CHAPTER ONE INTRODUCTION New technological inventions can have a great impact in organizations through its contributions to…
THE EFFECTS OF ONLINE ADVERTISING ON CONSUMER BUYING BEHAVIOR USING STUDENTS OF FEDERAL POLYTECHNIC BIDA
Introduction The rapid growth of information technology has enhanced the importance of online advertising. Out of…
AN EVALUATION OF MARKETING CONCEPTS IN THE BANKING INDUSTRY
ABSTRACT The research provides an appraisal of the marketing concept in the Banking industry. It elucidate the nature…
PERCEPTION & SOCIAL INFLUENCE OF ELECTRONIC MEDIA ADVERTISING ON STUDENTS
ABSTRACT This research work examined “Perception and Social Influence of Electronic Media Advertising on Students of Federal Polytechnic,…
A STUDY OF MARKETING PRACTICES OF COMMERCIAL BANKS
CHAPTER ONE BACKGROUND OF THE STUDY INTRODUCTION Year ago, banks had little understanding or regard for marketing. They…
THE IMPACT OF INNOVATIVE MARKETING STRATEGIES ON SMALL FIRMS PERFORMANCE
INTRODUCTION BACKGROUND TO THE STUDY A driving force for competitive scuffle in the present chaotic environment is innovative…
IMPACT OF PACKAGING ON ORGANIZATIONAL SALES TURNOVER
INTRODUCTION BACKGROUND TO THE STUDY Packaging is a very important marketing strategy to glamorize product in order to…
E-MARKETING AND SMALL ENTERPRISE THREATS AND OPPORTUNITIES
INTODUCTION BACKGROUND TO THE STUDY The last two decades have witnessed an enormous and explosive growth in the…
EFFECT OF BILLBOARD ADVERTISING ON CONSUMERS PATRONAGE OF COCA-COLA PRODUCT
INTRODUCTION BACKGROUND TO THE STUDY Billboards have been used as an advertising medium for more than a century,…