INFORMATION TECHNOLOGY AND CUSTOMER’S LOYALTY IN THE SERVICE INDUSTRY
CHAPTER ONE INTRODUCTION BACKGROUND TO THE STUDY Information and Communication Technology has no doubt brought with it dramatic…
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TOURISM SITE CHARACTERISTICS AND TOURISTS RESPONSIVENESS IN CROSS RIVER STATE AND AKWA IBOM STATE
CHAPTER ONE INTRODUCTION 1.1 Background to the Study Tourism is currently the fastest growing sector of the…
PRODUCT MARKETING A STRATEGIC STEP FOR LIBRARIES IN THE INFORMATION AGE
ABSTRACT This project is on product marketing – A strategic step for libraries in the information age. The…
THE EFFECT OF MARKETING RESEARCH IN PRODUCT PLANNING PROCESS
ABSTRACT This project work is designed to enlighten firms who have not yet understood this very well and…
THE IMPACT OF SALES PROMOTION ON ORGANIZATIONAL PERFORMANCE
ABSTRACT The analysis of research on impact of sales promotion on organizational performance. (A case study of…
ASSESSMENT OF THE IMPACT OF MARKETING RESEARCH ON NEW PRODUCT DEVELOPMENT (A CASE STUDY OF NIGERIA BOTTLING COMPANY, ILORIN)
CHAPTER ONE 1.1 INTRODUCTION Marketing research is a systematic design, collection, analysis and reporting of data finding relevant…
AN ANALYSIS OF THE STRATEGIC MARKETING DECISION OF FISH PRODUCTS IN CROSS RIVER STATE
Project Abstract: This research work will be limited to strategic marketing only and not on the marketing mix…
AN EXAMINATION OF THE MARKETING PROBLEMS OF SELECTED SMALL AND MEDIUM SCALE ENTERPRISES
Project Abstract: Small and Medium Scale Enterprises (SMEs) as defined by the National Council of Industries (2009) refer…
EVALUATION OF THE EFFECT OF EXPORT CHANNEL STRATEGY ON ORGANIZATION PERFORMANCE
Project Abstract: The study was on the effect of export channel strategy on organization performance in Nigeria. It…
CONFLICT RESOLUTION STRATEGIES IN CHANNEL DISTRIBUTION MANAGEMENT: AN EXPLORATORY APPROACH
Project Abstract: The study will provides an in-depth knowledge on conflict resolution strategies and relationship quality of channel…