IMPACT OF MOTIVATION ON THE PERFORMANCE OF SALES COUNSELORS: AIRTEL NIGERIA AS A CASE STUDY
Project Abstract: The main focus of this study was to investigate The Impact of Motivation on the Performance…
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RELEVANCE OF MARKETING COMMUNICATION ON ORGANIZATION’S CORPORATE STRATEGIC PLANNING
Project Abstract: The study provides a frame work for the evaluation of the relevance of marketing communication on…
THE IMPACT OF TOTAL QUALITY MARKETING ON PRODUCTIVITY OF A FIRM
Project Abstract: The study empirically examined the Impact of Inflation on Historical Cost Convention in Financial Accounting Reporting. …
MARKETING OF INDUSTRIAL PRODUCTS: A CASE STUDY OF SELECTED INDUSTRIAL PROJECT IN CROSS RIVER STATE
Project Abstract: This research work is aimed at determining the level of marketing of industrial product in Cross…
INFLUENCE OF PERSONALITY AND LIFESTYLE ON THE BUYING BEHAVIOR OF UNDERGRADUATE STUDENTS IN UNIVERSITIES
Project Abstract: The study was on the influence of personality and lifestyle on the buying behavior of undergraduate…
EFFECT OF POINT-OF-PURCHASE DISPLAY MATERIAL OF SALES AND PROFITABILITY OF SELECTED RETAIL OUTLET IN CALABAR
Project Abstract: This study is an attempt to highlight the effect of point-of-purchase display material of sales and…
INFLUENCE OF PRODUCT INFORMATION AWARENESS ON CONSUMER CHOICE
Project Abstract: The study examine product information awareness and consumer choice for selected malt drinks in Port…
PROMOTION STRATEGIES FOR THE MARKETING OF EDUCATIONAL SERVICES IN ENUGU
ABSTRACT This work was on the Promotional Strategies for the marketing of educational Services in Enugu. (A case…
THE EFFECT OF ADVERTISING ON CONSUMER PREFERENCE PATTERNS FOR MALT DRINKS IN ENUGU METROPOLIS
ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative…
THE IMPACT OF ADVERTISING ON SALES OF MOBILE PHONE IN ENUGU METROPOLIS
ABSTRACT This study is intended to find out the impact of Advertising on the sales of mobile phone…