CONSUMER PROTECTION POLICY IN NIGERIA
ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made it’s principles…
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CONSUMER PREFERENCE FOR MALTA – GUINESS, MALTINA AND VITA – MALT BRANDS OF MALT DRINKS, IN ENUGU URBAN
ABSTRACT This research work was aimed at studding the major factors which determine the consumer preference for Malt…
MARKETING OF CHURCH SERVICES (A CASE STUDY OF CATHOLIC CHURCH IN
Abstract Marketing of Church Services are established to deliver services to the people of God. Are these…
THE EFFECT OF PREPAID METER IN A SERVICE INDUSTRY
ABSTRACT In 2007 Power Holding Company of Nigeria (PHCN) introduced prepayment meter to Nigeria Consumer. It was widely…
EFFECTIVENESS OF PRICING POLICY AND PROFIT PLKANNING IN NIGERIAN ORGANIZATIONS
CHAPTER ONE INTRODUCTION 1.1 BACK GROUND OF STUDY One of the most crucial operating decisions management must make is…
THE IMPACT OF PROMOTION ON MARKETING OF DETERGENT PRODUCT
ABSTRACT This project work was on the impact of promotion on marketing of detergent product. A case study…
THE IMPACT OF “MARKETING MIX” IN THE ACCOMPLISHMENT OF ORGANIZATION OBJECTIVE
ABSTRACT Marketing as a profession and an academic discipline has undergone a rebirth which has made its principle…
THE EFFECT OF GLOBALIZATION ON SERVICE INDUSTRY IN NIGERIA
Abstract This research was carried out to primarily find out the effect of Globalization on service industry.…
EMPLOYEE RELATIONS PRACTICE IN THE AVIATION INDUSTRIES IN NIGERIA
ABSTRACT This research work is carried out on the Employee Relation precut in the Aviation industries in Nigeria…
EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS
ABSTRACT The research topic “AN EVALUATION OF DISTRIBUTION STRATEGIES IN THE MARKETING OF PETROLEUM PRODUCTS” (A CASE STUDY…