MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES
ABSTRACT This study was motivated by the need to establish whether Broad Bank implement or practice the marketing…
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THE DETERMINATION IMPACT OF ADVERTISING IN MARKETING OF BLUE OMO DETERGENTS IN ENUGU
ABSTRACT Manufacturers put into the market new product from time to time in order to meet the…
MARKETING RESEARCH AS A TOOL FOR INCREASED PROFITABILITY IN SERVICE INDUSTRY
ABSTRACT This study examines marketing research as a tool for increased profitability in service industry taking NICON…
THE EFFECTIVE STRATEGIES FOR MARKETING TELEPHONE SERVICES WITH PARTICULAR FOCUS ON NITEL PLC OPERATIONS IN ENUGU METROPOLIS.
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Prior to independence, the provision of telecommunications facilities in this country…
PROBLEMS AND PROSPECTS OF MARKETING IN SMALL-SCALE BUSINESS IN NIGERIA
ABSTRACT This research work is centered on the Problems and Prospects of Marketing in Small-Scale Business in Nigeria.…
THE ROLE OF ADVERTISING IN MARKETING OF HOTEL SERVICES IN ENUGU METROPOLIS
ABSTRACT This research was carried to find “The Role of advertising in marketing of hotel service in Enugu…
PRICING OF AGRICULTURAL PRODUCTS (A CASE STUDY OF SORGHUM SUPPLIER IN ENUGU METROPOLIS).
ABSTRACT This study focused on the pricing of agricultural product (a case study of sorghum suppliers in…
THE IMPACT OF MARKETING MIXIN THE ACCOMPLISHMENT OF ORGANISATIONAL OBJECTIVES
CHAPTER ONE 1.0 INTRODUCTION 1.1 GENERAL BACKGROUND TO THE SUBJECT MATTER This study practically involves the investigation of…
EFFECTIVE MARKETING STRATEGIES FOR IMPROVED PERFORMANCE OF NON DURABLE CONSUMER PRODUCTS
ABSTRACT This research project is very crucial study for unilcuer Nigeria Plc. The study was motivated by the…
IMPACT OF SALES PROMOTIONAL ACTIVITIES ON THE CONSUMPTION OF SOFT DRINK IN PORT HARCOURT
TABLE OF CONTENTS Abstract CHAPTER ONE 1.0 Introduction 1.1 Background of Study 1.2 Statement of Problems 1.3 Research…