PROBLEM AND PROSPECTS OF RETAIL MAKETING IN IMT
ABSTRACT Modern retail marketing calls for more than developing a goods and product making it available to target…
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THE EFFECTS OF TELEVISION ADVERTISING ON THE SALES OF ARIEL DETERGENT IN ENUGU AND ABIA
ABSTRACT This research intends to find out the effects of television advertising on sales of aerial detergent in…
EVALUATION OF CUSTOMER SERVICE AND RELATIONSHIP MARKETING IN THE BANKING INDUSTRY
CHAPTER ONE INTRODUCTION 1.1 BACKGROUND OF THE STUDY Banks need their own marketing strategies at attract a large…
RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC ENUGU: AN EVALUATION
ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu.…
THE MARKETING OF EDUCATIONAL SERVICE
ABSTRACT This project is on the marketing of educational programme of tertiary institutions. A case study of…
MARKETING OF CATERING SERVICES IN ENUGU STATE
ABSTRACT This project work was on marketing of catering serves with a special interest on Mr. Bigg’s catering…
THE ROLE OF ROAD TRANSPORTATION MODE IN THE MARKETING OF AGRICULTURAL PRODUCTS
PREFACE The aim of this study is to determine the role of Road Transportation mode in Marketing…
THE EFFECT OF AFTER SALES SERVICES ON CONSUMER PATRONAGE
ABSTRACT This study deals on the effect of after sales services on consumer patronage, using PZ as a…
PRODUCT INNOVATION AS AN EFFECTIVE TOOL IN A COMPETITIVE MARKET
CHAPTER ONE 1.0 INTRODUCTION 1.1 BACKGROUND OF THE STUDY Many years back, the seller oriented Market prevailed over the…
THE PROBLEM OF LOGISTICS IN MARKETING FAST FOOD IN ENUGU STATE
CHAPTER ONE INTRODUCTION From many years now, there have been poor logistics management in all aspect of…